SpoGoo

We helped one of the fastest-growing sports and fitness management companies in India increase their customer renewal rate by 93%.

SPORTS AND FITNESS MANAGEMENT

ABOUT THE CLIENT

A leading sports management and e-commerce platform headquartered in Telangana, Hyderabad, providing top-tier badminton coaching services to youngsters and adults.

WHAT WAS NEEDED

SpoGoo, a leading sports management company that provides personalised badminton coaching services to youngsters and adult sports enthusiasts to unlock their full potential, wanted to scale their business with the following objectives:

  • Build a software that allows seamless communication between the coaches and stadium managers.

  • Simplify the process of tracking and measuring performance progress during training.

  • Source information from the company’s public statements and perform a statistical analysis of financial data in the company’s P&L reporting at the stadium level.

  • Uncomplicate the much-dreaded process of manual settlement with the stadiums.

WHAT WE DELIVERED

We took the challenge head on and proudly over-delivered on our promise on every account by:

  • Building easy-to-navigate dashboards, allowing different personas within a department to derive insights from the As-is process analysis, detect outliers, and remove anomalies.

  • Deriving KPIs or Key Performance Indicators based on the behavior of the students, coaches, and stadium managers.

  • Creating diagnostics tools for the in-depth analysing of student performance, coach performance, and settlements with the stadium.

  • Expanding the organization's digital footprint, thus paving the way for their target prospect to find them more easily.



FINAL RESULTS

Through our methodical approach, we were able to:

  • Reduce their manual follow-up by 60% with our highly efficient lead management system.

  • Improve lead management process.

  • Increase student renewal rates by 93% in just 6 months.

  • Identify gaps in the settlement process and reduce anomalies by 85% in the last 6 months.

  • Help the company easily keep track of and manage their P&L.

Image
Image
Image

Thanks for Watching